A lot of people simply assume that to have a successful website, when it comes to search engine optimisation, you need to target only the high traffic, high volume, keywords. That's a great theory if you can manage to get top rankings for those "short tail" keywords, but for many smaller websites, the chances of that happening are slim, to non-existent. Let's face it, a small business website will have a lot of trouble ranking for … read on »

Given the dominance of American-centric and Euro-centric websites on the internet, we Australians sometimes overlook some of the initiatives that are happening locally. The number of Aussie pure web plays that make it big globally are few and far between (Hitwise would be one of the few that comes to mind). But you don't  necessarily have to go global to make a great web based service, in fact there is an increasing focus on websites which deliver localized content. And what could … read on »

For many years there’s been much debate whether blogging can actually be a financially viable past-time. After all, there are millions of bloggers but there is only so many millions of dollars to go around. Some successful bloggers make quite a bit of money from advertising revenue these days, but for the majority, their incomes are pretty minimal at best. In news that will no doubt give many professional bloggers a sparkle … read on »

Despite what all the search engine companies like to say, the technology behind image searching is very much in its infancy and it will be a long while yet before any algorithims – or computers for that matter – will be able to sucessfully recognise and image based on its content. Quite simply, our human minds are hard-wired – from a very early age – to recognise and evaluate visual … read on »

The rise of the internet has paved the way to millions of ways to reach out to other people. In the new millennium, the hottest craze that most people are going gaga about is the rise of social networking. Sites such as MySpace, Friendster and Facebook are gaining a wide variety of audience everyday, and most of us do not think that its fame will be out soon. Social … read on »