A lot of people simply assume that to have a successful website, when it comes to search engine optimisation, you need to target only the high traffic, high volume, keywords. That's a great theory if you can manage to get top rankings for those "short tail" keywords, but for many smaller websites, the chances of that happening are slim, to non-existent. Let's face it, a small business website will have a lot of trouble ranking for … read on »

Given the dominance of American-centric and Euro-centric websites on the internet, we Australians sometimes overlook some of the initiatives that are happening locally. The number of Aussie pure web plays that make it big globally are few and far between (Hitwise would be one of the few that comes to mind). But you don't  necessarily have to go global to make a great web based service, in fact there is an increasing focus on websites which deliver localized content. And what could … read on »

As its been reported everywhere from TechCrunch, the New York Times to some bark scrawling in the Amazonian rainforest, MySpace has launched its own advertising platform dubbed “My Ads”. While it’s not a particularly impressive moniker, it’s at least better than those Web 2.0 names which are irrelevant and usually unpronounceable. Social networking sites running their own ad platforms are nothing new. Facebook, probably MySpace’s only major competitor, has been running PPC … read on »

You would have had to be living in a cave not to have noticed all the hype surrounding the release of the 3g iPhone in Australia. When I say cave, I mean a cave 30 kilometers underground, sealed with 10 meters of solid lead wall. Oh, and the cave would also be on the moon. My Apple days long behind me, I looked at the phone with interest, but nothing made me feel the need to … read on »

The rise of the internet has paved the way to millions of ways to reach out to other people. In the new millennium, the hottest craze that most people are going gaga about is the rise of social networking. Sites such as MySpace, Friendster and Facebook are gaining a wide variety of audience everyday, and most of us do not think that its fame will be out soon. Social … read on »