Unlike traditional marketing, or even other forms of online marketing, measuring the success of a SEO (search engine optimisation) campaign is no easy thing. With a banner marketing campaign or even a pay-per-click-campaign, it’s very easy to get a cut and dry figure: X amount of impressions, X amount of clicks and X amount of conversions: costing Y amount. Since search engine optimization leverages a whole range of services including design, … read on »

If you’re new to the field of search engine optimisation, you may have never heard of the term “Black Hat SEO”. So what exactly is it? Basically, black hat SEO is about “tricking” the search engines to gain higher search rankings by using dubious and unethical techniques. Black hat SEO follows the simple ideology of “do anything to improve your rankings, regardless of how you go about it”. To use a … read on »

Ooyala has launched a new video/steaming analytic tool for its service technology called “Backlot Analytics” (not so hot on that name myself, surely they could have thought of something better). Although I’ve only watched the tech demo video, it does seem to do some nifty things. While the web analytics arena is now quite mature and very crowded – with a host of competing services and applications – video analytics is something that’s still largely untapped. … read on »

If, like me, you’ve got a somewhat “out there” email address or two, you’ve probably received some of those annoying spam emails offering services to promote your website by submitting it to “thousands” of online search engines. For some icing on the cake, they may even “guarantee” a top 10 listing as a bonus. Or perhaps you’ve come across a website which offers – for a small fee – to do … read on »

So you’ve got your website online. Maybe it’s something you’ve built yourself, or maybe it is something that you have hired an agency to build for you. Either way, looking at the server logs (which is a must have feature for any online presence), you find that not many people are visiting your site. In fact, most of the visits are coming from you, colleagues and friends! One common incorrect assumption … read on »