A lot of online marketing focuses around getting visitors now, right now! The theory is simple enough, get as many people to your website as possible, and hopefully they will convert into paying customers. So how does this relate to SEO? Well, search engine optimisation is not about getting visitors in the door as soon as possible. Good SEO is about building the foundations for long term traffic. Search engines play one of the most … read on »

10 years ago, the internet landscape was very different. Google was just very much in its conception phase, and some of the largest sites that are around today (YouTube, FaceBook and MySpace) simply did not exist. It was, perhaps, a simpler time, when the “world wide web” was still not truly mainstream, and more of a “proof of concept”. Dial-up modem access ruled and although the hype had started to … read on »

As its been reported everywhere from TechCrunch, the New York Times to some bark scrawling in the Amazonian rainforest, MySpace has launched its own advertising platform dubbed “My Ads”. While it’s not a particularly impressive moniker, it’s at least better than those Web 2.0 names which are irrelevant and usually unpronounceable. Social networking sites running their own ad platforms are nothing new. Facebook, probably MySpace’s only major competitor, has been running PPC … read on »

The rise of the internet has paved the way to millions of ways to reach out to other people. In the new millennium, the hottest craze that most people are going gaga about is the rise of social networking. Sites such as MySpace, Friendster and Facebook are gaining a wide variety of audience everyday, and most of us do not think that its fame will be out soon. Social … read on »

Love them or hate them, banner advertising is here to stay on the web. While other forms of online marketing – such as SEO and SEM – are usually far more effective, there’s only so much search engine traffic to go around, and the majority of websites still utilize banner advertising as one of their key revenue generation methods. Given the prominence of banners in online publishing, most end-users have learnt … read on »