A lot of online marketing focuses around getting visitors now, right now! The theory is simple enough, get as many people to your website as possible, and hopefully they will convert into paying customers. So how does this relate to SEO? Well, search engine optimisation is not about getting visitors in the door as soon as possible. Good SEO is about building the foundations for long term traffic. Search engines play one of the most … read on »

10 years ago, the internet landscape was very different. Google was just very much in its conception phase, and some of the largest sites that are around today (YouTube, FaceBook and MySpace) simply did not exist. It was, perhaps, a simpler time, when the “world wide web” was still not truly mainstream, and more of a “proof of concept”. Dial-up modem access ruled and although the hype had started to … read on »

If you've never heard of Majestic12, then you've obviously never played Deus Ex (a great game, by the way). Back to SEO land, Majestic12 is basically a distributed search engine, that hopes to outgun the "Big G" (Google) in terms of its raw spidering and indexing. It's an interesting project, and I'm increasingly seein their bot in my server logs. Something that many people won't know is that they regularly give out statistics (you can … read on »

Xivos has over 10 years of online marketing, design and development experience. We're based in Melbourne, Victoria, but we've worked for clients all around Australia and even across the globe. Unlike a lot of other SEO and SEM firms, we only charge for hours completed. The majority of our clients come from Melbourne, and we tend to service small to medium sized businesses. We can do anything from small sized consultation projects to much larger, long-term, … read on »

Despite what all the search engine companies like to say, the technology behind image searching is very much in its infancy and it will be a long while yet before any algorithims – or computers for that matter – will be able to sucessfully recognise and image based on its content. Quite simply, our human minds are hard-wired – from a very early age – to recognise and evaluate visual … read on »