Xivos has over 10 years of online marketing, design and development experience. We're based in Melbourne, Victoria, but we've worked for clients all around Australia and even across the globe. Unlike a lot of other SEO and SEM firms, we only charge for hours completed. The majority of our clients come from Melbourne, and we tend to service small to medium sized businesses. We can do anything from small sized consultation projects to much larger, long-term, … read on »

Here is a basic introduction to some of the more common terms, acronyms and lingo in regards to SEO. This is by no means a complete list and will be updated with new entries as time goes on. Alt Tag An alt tag is a form of meta data, basically a written description of an image. It has several purposes. People who are vision imparied – or those surfing with images … read on »

Unlike traditional marketing, or even other forms of online marketing, measuring the success of a SEO (search engine optimisation) campaign is no easy thing. With a banner marketing campaign or even a pay-per-click-campaign, it’s very easy to get a cut and dry figure: X amount of impressions, X amount of clicks and X amount of conversions: costing Y amount. Since search engine optimization leverages a whole range of services including design, … read on »

If you’re new to the field of search engine optimisation, you may have never heard of the term “Black Hat SEO”. So what exactly is it? Basically, black hat SEO is about “tricking” the search engines to gain higher search rankings by using dubious and unethical techniques. Black hat SEO follows the simple ideology of “do anything to improve your rankings, regardless of how you go about it”. To use a … read on »

It doesn't take long for the average website owner to want to move away from a static HTML site to something that allows more functionality and complexity. Indeed today, most new webmasters would even start with a content management system straight out of the gate. Static HTML pages are great for simple brochure-ware type sites, but as soon as you want to add in any sort of interactivity (forms, commenting, … read on »