A lot of people simply assume that to have a successful website, when it comes to search engine optimisation, you need to target only the high traffic, high volume, keywords. That's a great theory if you can manage to get top rankings for those "short tail" keywords, but for many smaller websites, the chances of that happening are slim, to non-existent. Let's face it, a small business website will have a lot of trouble ranking for … read on »

10 years ago, the internet landscape was very different. Google was just very much in its conception phase, and some of the largest sites that are around today (YouTube, FaceBook and MySpace) simply did not exist. It was, perhaps, a simpler time, when the “world wide web” was still not truly mainstream, and more of a “proof of concept”. Dial-up modem access ruled and although the hype had started to … read on »

As its been reported everywhere from TechCrunch, the New York Times to some bark scrawling in the Amazonian rainforest, MySpace has launched its own advertising platform dubbed “My Ads”. While it’s not a particularly impressive moniker, it’s at least better than those Web 2.0 names which are irrelevant and usually unpronounceable. Social networking sites running their own ad platforms are nothing new. Facebook, probably MySpace’s only major competitor, has been running PPC … read on »

It’s always interesting to check out a new affiliate system, it helps us here at Xivos make informed recommendations to our clients. With out a doubt eBay runs one of the largest on the web. Initially everything was done through Commission Junction, but they’ve since taken it all in house with their eBay Partner Network. Normally most businesses would have little to gain from building their own affiliate scheme, … read on »

Love them or hate them, banner advertising is here to stay on the web. While other forms of online marketing – such as SEO and SEM – are usually far more effective, there’s only so much search engine traffic to go around, and the majority of websites still utilize banner advertising as one of their key revenue generation methods. Given the prominence of banners in online publishing, most end-users have learnt … read on »