A lot of people simply assume that to have a successful website, when it comes to search engine optimisation, you need to target only the high traffic, high volume, keywords. That's a great theory if you can manage to get top rankings for those "short tail" keywords, but for many smaller websites, the chances of that happening are slim, to non-existent. Let's face it, a small business website will have a lot of trouble ranking for … read on »

Given the dominance of American-centric and Euro-centric websites on the internet, we Australians sometimes overlook some of the initiatives that are happening locally. The number of Aussie pure web plays that make it big globally are few and far between (Hitwise would be one of the few that comes to mind). But you don't  necessarily have to go global to make a great web based service, in fact there is an increasing focus on websites which deliver localized content. And what could … read on »

As its been reported everywhere from TechCrunch, the New York Times to some bark scrawling in the Amazonian rainforest, MySpace has launched its own advertising platform dubbed “My Ads”. While it’s not a particularly impressive moniker, it’s at least better than those Web 2.0 names which are irrelevant and usually unpronounceable. Social networking sites running their own ad platforms are nothing new. Facebook, probably MySpace’s only major competitor, has been running PPC … read on »

For many years there’s been much debate whether blogging can actually be a financially viable past-time. After all, there are millions of bloggers but there is only so many millions of dollars to go around. Some successful bloggers make quite a bit of money from advertising revenue these days, but for the majority, their incomes are pretty minimal at best. In news that will no doubt give many professional bloggers a sparkle … read on »

Ooyala has launched a new video/steaming analytic tool for its service technology called “Backlot Analytics” (not so hot on that name myself, surely they could have thought of something better). Although I’ve only watched the tech demo video, it does seem to do some nifty things. While the web analytics arena is now quite mature and very crowded – with a host of competing services and applications – video analytics is something that’s still largely untapped. … read on »