Hot on the heels of Google’s Chrome’s “incognito” feature, Microsoft’s Internet Explorer 8’s “InPrivateBrowsing” and Apple’s Safari’s “private browsing” mode, Mozilla has announced that the new beta of FireFox 3.1 will also feature a similar technology. Since none of these new privacy features hide your browsing history from your ISP or the websites you visit, the only thing that is really erased is your online web-surfing habits on your own PC. … read on »

Unlike traditional marketing, or even other forms of online marketing, measuring the success of a SEO (search engine optimisation) campaign is no easy thing. With a banner marketing campaign or even a pay-per-click-campaign, it’s very easy to get a cut and dry figure: X amount of impressions, X amount of clicks and X amount of conversions: costing Y amount. Since search engine optimization leverages a whole range of services including design, … read on »

Ooyala has launched a new video/steaming analytic tool for its service technology called “Backlot Analytics” (not so hot on that name myself, surely they could have thought of something better). Although I’ve only watched the tech demo video, it does seem to do some nifty things. While the web analytics arena is now quite mature and very crowded – with a host of competing services and applications – video analytics is something that’s still largely untapped. … read on »