Search Engine Optimisation

Almost overwhelmingly, search engines are the way users find new sites, new content and new services on the web. As much as 60% to 80% of end users find a new website through a search engine. Can your website benefit from search engine optimisation?

Our SEO Process:

Today, the internet landscape is a booming - and also cut-throat - environment. With millions of websites and billions of web pages, it's increasingly difficult to get quality visitors to your website. Paying for traffic - whether through search engine marketing or other more traditional advertising methods, is one way. However the highest quality traffic will always come from natural (organic) search engine rankings. Gone are the days of easily making your way to the top 10 search results without doing anything. Competition is fierce. And, if you're not in the top 10, you're simply not in the game. 90% of all search engine users generally ignore anything beyond the first page.

The steps involved for SEO:

	Competitive analysis The who, how and why of your competitors in the online landscape. Why are they ranking better than you? How can you capture those search engine visitors?
	Keyword research & implementation Once we've established our targets, we develop a program to actively enhance your web site through search engine optimisation to target those "gold mine" keywords and phrases.
	Markup, XHTML coding & site architecture Is your web site fully SEO ready? Are the pages constructed in an optimal way, and can search engine spiders effectively navigate your site? These are just a few of the technical elements we look at.
	Web site content Content is king... you have to have it before SEO can have a positive effect. Do you have the right content targeting the right visitors? Is your content written correctly?
	Link building strategy Your site is but one of many on the web. Are enough sites linking to yours? More importantly, how can you get more relevant links to your site?
	Performance analysis and ROI benchmarking Any search engine optimisation has one goal: to improve your business. Therefore every metric needs to be checked for fine-tuning and performance analysis.

Xivos can provide you with a comprehensive SEO service. No matter if you want to deploy a new website or optimise your current site, we're here to help you. Our rates are competitive and budget conscious. Unlike many traditional web agencies, we only charge by the hour for actual work done and completed during our search engine optimisation consultation. More importantly, we are results driven and will ensure that you do get results. No hype. No fancy marketing tricks, just a team dedicated to improving your search engine traffic through old fashioned hard work and a thorough SEO process using best practices and established industry guidelines.