Xivos has over 10 years of online marketing, design and development experience. We're based in Melbourne, Victoria, but we've worked for clients all around Australia and even across the globe. Unlike a lot of other SEO and SEM firms, we only charge for hours completed. The majority of our clients come from Melbourne, and we tend to service small to medium sized businesses. We can do anything from small sized consultation projects to much larger, long-term, … read on »

Despite what all the search engine companies like to say, the technology behind image searching is very much in its infancy and it will be a long while yet before any algorithims – or computers for that matter – will be able to sucessfully recognise and image based on its content. Quite simply, our human minds are hard-wired – from a very early age – to recognise and evaluate visual … read on »

Here is a basic introduction to some of the more common terms, acronyms and lingo in regards to SEO. This is by no means a complete list and will be updated with new entries as time goes on. Alt Tag An alt tag is a form of meta data, basically a written description of an image. It has several purposes. People who are vision imparied – or those surfing with images … read on »

Cuil hasn't had an easy start to life. First it was born with a silly name. As with many online startups, no one knows how to pronounce it correctly (it's meant to be pronounced "cool" in case you are wondering). Then came the spectacularly bad launch day. Despite Cuil’s own self-promotion as a would be Google killer, Cuil’s launch resulted in less-than-satisfactory search results, and was widely panned. Despite being initially overwhelmed by traffic, Cuil … read on »

Unlike traditional marketing, or even other forms of online marketing, measuring the success of a SEO (search engine optimisation) campaign is no easy thing. With a banner marketing campaign or even a pay-per-click-campaign, it’s very easy to get a cut and dry figure: X amount of impressions, X amount of clicks and X amount of conversions: costing Y amount. Since search engine optimization leverages a whole range of services including design, … read on »