Love them or hate them, banner advertising is here to stay on the web. While other forms of online marketing – such as SEO and SEM – are usually far more effective, there’s only so much search engine traffic to go around, and the majority of websites still utilize banner advertising as one of their key revenue generation methods. Given the prominence of banners in online publishing, most end-users have learnt … read on »

Unlike traditional marketing, or even other forms of online marketing, measuring the success of a SEO (search engine optimisation) campaign is no easy thing. With a banner marketing campaign or even a pay-per-click-campaign, it’s very easy to get a cut and dry figure: X amount of impressions, X amount of clicks and X amount of conversions: costing Y amount. Since search engine optimization leverages a whole range of services including design, … read on »

If you’re new to the field of search engine optimisation, you may have never heard of the term “Black Hat SEO”. So what exactly is it? Basically, black hat SEO is about “tricking” the search engines to gain higher search rankings by using dubious and unethical techniques. Black hat SEO follows the simple ideology of “do anything to improve your rankings, regardless of how you go about it”. To use a … read on »

Ooyala has launched a new video/steaming analytic tool for its service technology called “Backlot Analytics” (not so hot on that name myself, surely they could have thought of something better). Although I’ve only watched the tech demo video, it does seem to do some nifty things. While the web analytics arena is now quite mature and very crowded – with a host of competing services and applications – video analytics is something that’s still largely untapped. … read on »

Probably a week doesn’t go by where I don’t get some sort of spammy email from a dubious online marketing or search engine optimization company promoting their virtues. As you’d expect from such companies, 90% of them offer – neigh” guarantee” – a top #1 ranking for any keywords you want. Considering these companies are resorting to spam, you can put about as much faith in their abilities as you can in collecting that million … read on »