A lot of people simply assume that to have a successful website, when it comes to search engine optimisation, you need to target only the high traffic, high volume, keywords. That's a great theory if you can manage to get top rankings for those "short tail" keywords, but for many smaller websites, the chances of that happening are slim, to non-existent. Let's face it, a small business website will have a lot of trouble ranking for … read on »

A lot of online marketing focuses around getting visitors now, right now! The theory is simple enough, get as many people to your website as possible, and hopefully they will convert into paying customers. So how does this relate to SEO? Well, search engine optimisation is not about getting visitors in the door as soon as possible. Good SEO is about building the foundations for long term traffic. Search engines play one of the most … read on »

10 years ago, the internet landscape was very different. Google was just very much in its conception phase, and some of the largest sites that are around today (YouTube, FaceBook and MySpace) simply did not exist. It was, perhaps, a simpler time, when the “world wide web” was still not truly mainstream, and more of a “proof of concept”. Dial-up modem access ruled and although the hype had started to … read on »

If you've never heard of Majestic12, then you've obviously never played Deus Ex (a great game, by the way). Back to SEO land, Majestic12 is basically a distributed search engine, that hopes to outgun the "Big G" (Google) in terms of its raw spidering and indexing. It's an interesting project, and I'm increasingly seein their bot in my server logs. Something that many people won't know is that they regularly give out statistics (you can … read on »

As its been reported everywhere from TechCrunch, the New York Times to some bark scrawling in the Amazonian rainforest, MySpace has launched its own advertising platform dubbed “My Ads”. While it’s not a particularly impressive moniker, it’s at least better than those Web 2.0 names which are irrelevant and usually unpronounceable. Social networking sites running their own ad platforms are nothing new. Facebook, probably MySpace’s only major competitor, has been running PPC … read on »