A lot of online marketing focuses around getting visitors now, right now! The theory is simple enough, get as many people to your website as possible, and hopefully they will convert into paying customers. So how does this relate to SEO? Well, search engine optimisation is not about getting visitors in the door as soon as possible. Good SEO is about building the foundations for long term traffic. Search engines play one of the most … read on »

Now I'm not going to name names, but lately I've observed that many Australian targeted websites are still using black hat SEO techniques to achieve higher search engine rankings. Sure there is always the usual amount of spam/splog based websites, but what is most disturbing is that sites which appear to be completely "white hat" are actually using black hat techniques. First and foremost, these sites are not really using black hat techniques when it comes to … read on »

For many years there’s been much debate whether blogging can actually be a financially viable past-time. After all, there are millions of bloggers but there is only so many millions of dollars to go around. Some successful bloggers make quite a bit of money from advertising revenue these days, but for the majority, their incomes are pretty minimal at best. In news that will no doubt give many professional bloggers a sparkle … read on »

Hot on the heels of Google’s Chrome’s “incognito” feature, Microsoft’s Internet Explorer 8’s “InPrivateBrowsing” and Apple’s Safari’s “private browsing” mode, Mozilla has announced that the new beta of FireFox 3.1 will also feature a similar technology. Since none of these new privacy features hide your browsing history from your ISP or the websites you visit, the only thing that is really erased is your online web-surfing habits on your own PC. … read on »

It’s always interesting to check out a new affiliate system, it helps us here at Xivos make informed recommendations to our clients. With out a doubt eBay runs one of the largest on the web. Initially everything was done through Commission Junction, but they’ve since taken it all in house with their eBay Partner Network. Normally most businesses would have little to gain from building their own affiliate scheme, … read on »