A lot of people simply assume that to have a successful website, when it comes to search engine optimisation, you need to target only the high traffic, high volume, keywords. That's a great theory if you can manage to get top rankings for those "short tail" keywords, but for many smaller websites, the chances of that happening are slim, to non-existent. Let's face it, a small business website will have a lot of trouble ranking for … read on »
All posts filed in “Google”
Search Engine Marketing History and Benefits
10 years ago, the internet landscape was very different. Google was just very much in its conception phase, and some of the largest sites that are around today (YouTube, FaceBook and MySpace) simply did not exist. It was, perhaps, a simpler time, when the “world wide web” was still not truly mainstream, and more of a “proof of concept”. Dial-up modem access ruled and although the hype had started to … read on »
SEO: Why you should never forget your ALT tags
Despite what all the search engine companies like to say, the technology behind image searching is very much in its infancy and it will be a long while yet before any algorithims – or computers for that matter – will be able to sucessfully recognise and image based on its content. Quite simply, our human minds are hard-wired – from a very early age – to recognise and evaluate visual … read on »
Enhanced Privacy feature to be added to Mozilla FireFox Browser
Hot on the heels of Google’s Chrome’s “incognito” feature, Microsoft’s Internet Explorer 8’s “InPrivateBrowsing” and Apple’s Safari’s “private browsing” mode, Mozilla has announced that the new beta of FireFox 3.1 will also feature a similar technology. Since none of these new privacy features hide your browsing history from your ISP or the websites you visit, the only thing that is really erased is your online web-surfing habits on your own PC. … read on »
Google’s Chrome: the V8 Pursuit Special of the Browser World
With half the web development and online media community downloading Google's new "Chrome" browser, I shudder to think of the amount of bandwidth Google's servers must be dishing up right now. That said, if there is one company that has the infrastructure to handle it, it's Google. But what about "Chrome" itself? Well I've only had the pleasure of using Chrome for just under half a day now. There are so many over-hyped, yet under-performing, products released … read on »
