And the online acquisitions just keep happening. Obviously not content with their online market reach after the failed buyout of Yahoo!, Microsoft has announced they are buying Ciao, which is basically a price comparison website for consumers.
Microsoft has agreed to acquire a Connecticut-based research company called Greenfield Online, which runs both a website called Ciao for European comparison shoppers and an online survey system that helps businesses conduct market research. More at TechCrunch
The reported $500 million or so is nothing compared to the $35 billion plus offered for Yahoo!, but one wonders if Microsoft should focus more on some of their core online offerings, such as the Live search engine which despite having billions pumped into it, is still trailing way way behind both Google and Yahoo.
Update:
More analysis over at Web Pro news, delving into how Microsoft intends to merge the Ciao platform with its own Live search. Is this the beginning of a new direction for Live? More importantly, will such a move actually help Microsoft actually gain any market share…
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