comScore Asia-Pacific Search Rankings April 2008

Some interesting results regarding the web-searching habits of Asian web surfers (which includes Australia) has been released by comScore.  While us Australians are clearly dwarfed in numbers of total searches by our much more populous neighbours, we ranking somewhat highly for number of searches performed per month by visitor. There seems to be a correlation between overall economic development and the number of searches performed by an end user, with Korea, Japan and Singapore taking the lead. Interestingly enough, Taiwan bucks this trend as more searches are done by your average Chinese surfer. A bit surprising given Taiwan has been ahead of China in terms of development and tech for decades. Malaysia gets the wooden spoon for searches per searcher, and is a good comparison to Australia given our somewhat similar search metrics.

Asia-Pacific Search Overview – Country by Country Breakdown* April 2008 Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations Source: comScore qSearch
Country	Unique Searchers (000)	Searches (MM)	Searches Per Searcher
China	82,814	6,233	75.3
Japan	60,050	6,160	102.6
India	21,817	1,209	55.4
Korea	20,660	2,139	103.5
Taiwan	9,880	698	70.7
Australia	8,707	851	97.7
Malaysia	7,082	385	54.3
Hong Kong	2,910	256	88.1
Singapore	1,689	170	100.9
New Zealand	1,644	146	88.5

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs. Read the full report at ComScore